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SEO - search engine optimization

We are very honest about our SEO service. It's not like you see on the Internet... companies promising you the best positions in the first pages of Google, Yahoo and Bing very quickly. If your website has little competition and is optimized for keywords that nobody is using chances are that you will get a good position on Google's search results but that will not necessarily help attract new business for your company.

We do not use any trick to give your website a good ranking for irrelevant keywords. What we do is to find the best keywords that will bring visitors who are actually looking for the products and services you offer. The effort required depends on the competition that you probably already have on the Internet. We put a lot of effort and research to identify the keywords that your competitors are using, how many pages they have on the subject, links and many other features that influence the ranking that websites get in the search results pages. If you want your website to appear in a position above your competitors, then your website will have to perform better in all those aspects.

You must be prepared to talk extensively about your products and services and how they can help people that choose your company as opposed to your competitor's. Our optimization work will pave the way for Google to easily find the relevant content on your website.

but what is optimization?

To be exposed in a search result, a website must first be "read" by the search engines robots. Optimizing a website is to follow certain criteria to provide specific information to the robots so that they can classify the website properly.

In addition to optimizing page-by-page for the right keywords, we also offer our customers an analysis of how your competitor's websites are optimized. Thus we can easily measure the efforts to overcome the competitor in the search result.

After each change and reconfiguration in the pages of the website, we submit the changes to the search engines following the guidelines indicated by those companies to webmasters. Optimization is a constant work and we do it seriously, month, after month after month!

who is your customer?

Understanding who the target customer is and the type of traffic he or she wants is important for the optimization of the website.

Although we are doing all the technical optimization, the customer must understand the concept of optimization and know the results that can be achieved. For example:

To talk about "Nike Shoes", getting 100 hits and make 1 sale is different than talk about "Nike Shox NZ iD Pompano Beach", getting 10 hits and making 5 sales.

Those looking only for "Nike Shoes" may just be trying to put a picture on a school project... but whoever is searching for "Shoes Nike Shox NZ iD Pompano Beach" certainly wants to buy that particular product.

Any type of visit is good and we work with our customers so they can understand what is the best type depending on the stage of the project.